Like I mentioned in the first part of the series the day has already begun with checking emails and replying or comments on our official Twitter and Facebook page.
The first part of the series spoke about my schedule during the day in the broader sense, so I thought the next part should ideally speak about the tasks in a little more detail.

Let’s understand what these tasks really are.

Content Curating: Gathering information that is pertinent to a specific topic or a theme is curating. This information is available on the Internet and the best examples of content curation are Reddit and Digg. Curating content allows you to give a 360 view of a specific theme to your consumer while being able to create various updates. It is time-consuming as you have to evaluate the content available and read through them before you decide to include them.

Creating content: Now that you have your information it is your job to decide how to present it to your consumer. Whether you put the info in a pictorial, a video or an infographic, it may take time initially. As you get the hang of writing titles and headlines to get the maximum impressions and customer engagement creating updates will become easier and faster.

Posting updates: Putting up updates on different social media platforms was labor and time consuming. Thanks to social media management tools, this task has become faster and easier. Instead of logging into different platforms, all you need to do is use one SM manager like Hootsuite to post your updates to different platforms at one time.

Scheduling posts: Planning your posts has become easier. You can write your updates before time and set them up at time slots you have decided upon in advance. These updates will then get posted automatically at the time you want it to. Assessing response: Just putting up updates is not enough. What you need to know the kind of response you have received from your content. To know this, you need to assess and measure metrics such as Likes, shares, engagement, clicks on the links posted etc.

Analyze: Just assessing doesn’t help you plan further. You need to analyze understand the insights gathered. This will help you plan better and take advantage of opportunities presented. For e.g. you analysis says a specific type of post works better when published in the evening. Checking and analyzing will present more opportunities.
Answering: To engage with your follower, answering to comments or updates received with your own comments is a must. You can reply however you like, but doing so helps you create conversations your customer better.

Pay attention: Not just answering your customer directly, but you should also listen to what people have to say about the company. You can use social media management tools to keep an ear out for conversations about you. Opportunities are lost when you don’t have your tools for listening in place.

Appealing: You have replied and responded to the consumer, but you need to appeal and motivate your followers to engage with you more. This can be through your responses, whether it is retweeting or liking and sharing something the consumer has commented on or put up.

Resolve: You may also receive messages or comments on problems your consumers have with the product or service. As an SM Manager, it is a part of your duties to resolve such queries quickly.

Plan: All things said and done, future planning for social media marketing is essential. There are times when you need to keep aside things that are routine and focus on outcomes you want at the end of the quarter or year.

Testing: Trying new ways to engage your end user through your curated content or coming up with new ideas. Even the way you measure and analyze results can be done using new methods.

That’s an in-depth look at typical tasks I have to do every day. The next section will talk about the checklist you need to keep in mind to get the best possible results from your social media campaigns and updates.