In the previous article I spoke about the tasks one does as a social media manager in detail. To conclude my day at work, I have a checklist that I follow. You can take a look at my checklist for different social media platforms mentioned below.

Facebook

• Search for and like 5-6 pages
• Reply or comment on at least 2 different pages
• Put up two updates on our official page
• Add a CTA to every update
• Include trending #tags in the content
• Most important – Tag people and pages in your posts

Twitter

• Put up at least 3-4 posts a day on Twitter. It can be based on the brand, the business industry, something interesting to increase your followers.
• Retweet at least twice a day
• Include hashtags # in your posts so that they appear on trending topics
• Follow a minimum of 10 people a day. Could be influencers or supporters or people with interesting fans.
• Use the Quote Retweet instead of the normal retweet option. Add a comment like Fantastic! RT @buffer how to beat #social-media woes

LinkedIn

• Connect with a minimum of 3-5 peers and other industry influencers in a week
• Follow 3 different company pages in 7 days
• Ask for one or two recommendations from people in your list during the week
• Post or repost your blogs on the LinkedIn news feed
• Put up an industry related article on the official newsfeed with a CTA.

Pinterest

• Create a new pin or pin board related to your business every week and post it
• Set aside around 20 minutes a day to add more pins to your existing boards
• Motivate your followers to add to boards
• Like and follow at least 4-6 influencers on Pinterest
• Use the right keywords, #tags and make sure you describe the board or the pin completely.

Instagram

• Put up one image a day
• Include trending hashtags in your image description.
• Follow 8-10 people on Instagram a day
• Add your comments to at least 5-6 follower posts every day
• Like a minimum of 25 of other images a day, especially your follower images.
• Add a location to your image wherever required
• Share the image on other social media platforms.
• Create link backs to the community whenever you can

Foursquare

• Check-in to your workplace everyday
• Ask other colleagues to join you on foursquare
• Connect with new Twitter followers using foursquare
• Promote your events and special occasions in advance by creating check-ins for each one of them
• Add a few guidelines and review a few local establishments a week
• Most importantly, post your foursquare check-ins on twitter with an apt description.

Blogs

• Write a blog a day
• Connect with other bloggers in the community and comment on 2-3 blogs
• Search for 1 blog a day that you can follow and keep up with. You can bookmark it or subscribe to its RSS feed
• Post your blogs on every social media platform you have a presence on like Facebook, Twitter, Instagram, LinkedIn and others.
• Follow other blogs on their Facebook or Twitter pages

Google+

• Expand your circles and add 5 people to it every day
• Search for or share fresh content that is relevant to your business page a day
• Set up and host a Google+ webinar or discussion once a week for a topic related to your industry
• Add people to different categories, put up descriptions to your posts and include relevant and trending #tags

Reddit

• Build a sub-group for your community on Reddit
• Create new threads, at least one a day
• Create an email alert to observe new threads
• Comment or participate in two or three new threads on Reddit that are not co-related to your business Do AMA conversations whenever you can
• Most importantly use Reddit to engage with your community and not promote to them.

Oh wow! That’s quite a checklist there. Follow the checklists and you will definitely stay on top of your schedule and get a chance to pursue the desired results you want.